Dick Dixon, M.A., is the director of the International Motorsports Alliance at California State University, San Bernardino and chairman of the Automotive Trades Institute.  A 30-year member of the aftermarket and motorsports industry and a three-time SEMA Ambassador of the Year, he has received numerous industry awards and speaks at industry events nationally. He recently authored the Cal State/SEMA-endorsed aftermarket management and marketing education certificate program and has served on the SEMA Scholarship Committee for 13 years. Dick is a former professor and motorsports administrator at Indiana – Purdue Universities. He can be reached at (909) 630-8234 or ddixon@csusb.edu.